You’re investing in marketing for one reason: to grow your business. How to Fix Your Website Not Ranking in Google. Some agencies make grand promises on which they can’t, Some agencies fail to provide substantive proof of how they get. Here are 8 questions you should ask a digital marketing agency before you sign on and hire them: Can You Show Me Case Studies or Examples of Previous Work? The more important question is whether an agency is the right fit for a business of your size. While marketing is intangible, there are very real tactics and deliverables that make up every single effective marketing campaign. These are the seven questions that every client should ask before hiring a marketing agency. If that’s how your potential marketing partner feels, you may want to walk away before you ever get started. How Do You Communicate with Your Clients? Long-term campaign success requires always having an eye towards the future without getting too caught up in the day-to-day. Agencies need to provide that human touch, and an account manager should do exactly that. According to Retently.com, Digital Marketing Agencies average an NPS of around 61. It is only through detailed probing questions, you can establish whether the agency that you have chosen to improve the brand of your company online will be able to meet your expectation. Acquiring new business online requires having seasoned talent with hands-on knowledge regarding the benefits and strengths of different platforms. As a business owner, who you partner with can shape the success of your brand. Think about it from their perspective: if you were seeing exceptional growth, wouldn’t your agency be excited about it? Companies should only seek agencies that act as an extension of their marketing team. These questions to ask a digital marketing are based on our e-book 7 Signs Your Marketing Company is Costing You Thousands (Every Year)! Try these 9 unbeatable Facebook post ideas for businesses. This is one of the question to ask a marketing agency that can be an absolute deal-breaker if they have the answer. Not every agency will have the same approach for a given marketing area. These credentials must be bestowed by a reputable third-party to vouch for the work of a given agency. What Is The Most Effective Channel To Acquire New Clients? At WebTek, we begin every website and every marketing campaign with a conversation. Although we break up the questions into a few different groups, you shouldn't just ask them all in order. But what specifically do they do to achieve that? If you find yourself asking tough yet fair questions and getting a roundabout speech from your marketing partner, that’s a sign that they are hiding something. An agency with mostly enterprise-level clients likely isn’t the best fit for a medium-sized manufacturer. When considering working with a new marketing partner, you want to know how they operate, how they communicate, and most importantly, if they will grow your business. Although similar to testimonials, online reviews are another significant credibility signal to examine. Depending on goals and needs, a company likely doesn’t just need a strategic partner; they also need a tactical one. 4. Try these 9 unbeatable Facebook post ideas for businesses, Learn how to get to the first page of Google, Explore our integrated marketing case studies. Not sure if you’re covering enough ground with your current list of questions? Their best bet would likely be to go with one that’s a member of the Top 200 Premier Google Partner program, an elite group of the best digital agencies that specialize in Google Ads. Note that due to the management of workloads,  agencies may not be able to commit a specific person to your account until you commit to partnering with the agency. While this industry is complex, there’s nothing to be gained from making it seem MORE complicated. As the client and boss of the agency you decide to work with, you have a right to transparency in terms of what to expect from the partnership. Working in digital marketing requires knowledge of complex technology. Some agencies only specialize in extremely niche areas. Even if an agency has a high review score, be sure to read both positive and negative reviews to identify common threads across them. — download it for FREE right here: WebTek is a full-service Digital Marketing Agency located in Lancaster County, PA.  What started as a strong website design company has transformed into a one-stop shop for everything you need to be successful online. However, you don’t want to just take their word for it. Clients will end up feeling like just another number in a system. Questions when seeking a new digital marketing Cost for Small & Mid-Size businesses account! 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